Since our aerospace accreditation success, we wanted to develop a new corporate image that was consistent with our Auva brand but was specific to our aerospace certification services. A brand is not just a logo but your business personality and should be easily recognised by your business network. We developed a number of designs and was able to shortlist two, but we just could not come to a final decision. So, to help us choose between the two shortlisted designs, we asked our followers on LinkedIn for their input!
We ran a poll over the course of a week showcasing the two designs and asked our followers to vote for the one they thought we should use. It was wonderful to have such a great response and the results were very close. We were actually very surprised how close it was, our winning design only won by two votes! We were also very impressed with the rationale people put forward as well, telling us why they chose the design.
Thank you to everyone who voted and gave their additional inputs and thoughts, it was great to read everyone’s comments. We look forward to rolling out our new aerospace brand image over the next few weeks!